Watch Dewar's 3q3l1m

In 1897, two years after they expanded out of Scotland and opened their first New York office, Dewar's Scotch commissioned the Edison Manufacturing Company to produce this ment to be projected onto the roof of a building in Herald Square. Featuring a single shot of kilted men dancing a happy jig (perhaps due to the scotch), this unassuming film cements its place in film history as the first-ever advertising film. - Tom Fritsche 6y4q4f